Negative Reviews Create Business Growth Potential

Negative reviews can be painful, but if you use them correctly, they can give you the information you need to make changes, meet customer needs, and provide exactly what you need to grow your business!

The Power of Negative Reviews

Negative reviews:

• Provide customer feedback
• Alert you to issues needing addressing
• Give you an opportunity to mend bridges
• Give you clues to the changing needs of your customers
• Give you a chance to show the quality of your customer service

Of course this doesn't mean that getting a negative review is fun or should be sought, but they are also not without value. 

Handling a Negative Review

Steps to take:

1. Respond to the reviewer preferably within 24 hours of the post expressing your concern and desire to mend bridges and resolve complaints. 
2. Look for any patterns or similar reviews - for example, if you see three reviews about the cranky service technician you have on staff, it's time to do some re-training of your employees to make sure they are serving with a smile. 
3. Take action - make any necessary changes to your business or practices.
4. Monitor your reviews for any new feedback.
5. Ask your happy clients to write reviews to solidify your online reputation.

Negative reviews smart, but you can be smart about them by paying attention, responding, and making any necessary changes to help your business grow.