Online Marketing - Why Should You Track Your Reviews?

Tracking reviews is an important component of online marketing. Knowing what your customers are saying gives you insight into why they are (or are not) visiting your business, what they are looking for in products and services, and what you can do to improve your business.

As you read through your online reviews, here are some things to note:

• Positive comments - What are people saying they appreciate about your business and how can you use that to attract and/or keep more customers? For example, do they notice how friendly and helpful your staff are? Let your workers know that people notice and encourage them to keep it up!
• Wouldn't it be nice if... - Are people expressing anything they wish you had? More flexibility in hours? Additional services? More variety?
• Negative comments - Do you notice any trends? It's normal to have a couple of negative reviews that represent people who had an unusual experience, but if you see multiple negative reviews all saying the same thing - e.g. the receptionist was rude, the help was unfriendly, the secretary was snippy - then you have a bigger issue and need to address it. 

Knowing your reviews is a great was to know your customers' wants, needs, and concerns so you can cater your business (and your online marketing) to match!

Impressions Review Managing, LLC is a company committed to empowering businesses to manage their online reputations. For more information visit www.impressionsrm.com or email Ann at impressionsrm@gmail.com.