It is likely that you and/or your employees participate in various forms of community service. From acting in community theater to donating blood, running in 5Ks or even marathons benefiting charity, being an active and contributing member of your community is the norm for responsible citizens.
Prospective customers like to see that the business they are supporting gives back to the community. For example, our family regularly opts for our locally owned grocery store over chain stores because we see the owner in the community, helping the 4-H club, contributing to youth and participating in the community events. Walmart is cheaper, but I never go there because the locally owned store is the one I want to support.
We see this preferential treatment of businesses regularly as people become aware of all the things the business owner and his/her employees do in the community and it leads to a healthy online reputation too.
Using my grocery store again as an example, the weekly shopping trip is not all that exciting and while I may not think to write a review for the store because they had superb eggs that week, I do notice every time they show up as a community sponsor and contributor and THAT made me take the time to write them a stellar review online. I talk them up both on and offline and new community members will hear it all around - shopping local keeps our community strong.
It's good people helping out and making a difference right where they live. What do you do in your community? You are building your reputation and you can make a bet that it will end up online too!
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