SEO - Not Hide and Seek

Search Engine Optimization: "Dressing" Up Your Website

Have you ever dressed your child in a bright or wild color so you could find them on the playground? We do something similar when we develop your website - dress it up just right - so that the major search engines can find and display it to people looking for your business services and products. 

Search Engine Optimization (SEO) is meant to help the major search engines, (Google, Yahoo, and Bing) to find and display your website when people are searching for the kind of information your site provides. After all, what good is a website if no-one can find it?

Back to our example... Think of the internet as a massive playground with trees, swings, climbing spaces, teeter totters, slides, and kids. Kids of every shape and size running, skipping, jumping, and playing everywhere. How do you go about finding your child?

• Physical appearance - You would likely start by looking for physical characteristics like size, shape, hair color, clothes... all of these are your way of optimizing your search. Search engine optimization looks at the physical appearance of your website too - how long are the pages (not too long, not too short), are there links on the pages, headings, pictures, navigation tools. 
• Searching - To find your child, you may have to crawl through the play equipment looking for your child's characteristics. Search engines crawl through your website looking for keywords and phrases that identify your written content, your business services, and your physical location. 
• Calling out - As you search for your child, you will probably call out and listen for their familiar voice in response knowing that, even if you can't see your child, you will be able to hone in on their location by their voice. The search engines call out and look for information on the backside of your website - page titles, meta tags, meta descriptions - that help them hone in on just the right results to provide to searching customers. 

As parents, we prepare for playground situations by paying attention to the way we dress our children. If you set up your website with SEO in mind, your business will be highly visible online and the search engines will find it easy to match you with prospective clients. 

Remember, Impressions Review Managing is here to help whether you need to build or rework your website or enhance your online reputation. Contact our friendly team today!