Website Content Written for SEO
Writing content for websites seems like it should be a simple thing. Focus on local marketing, provide the best information for your clients, make it professional but inviting, and you should be good to go.
There was a time when that was enough, but then the major search engines were developed. To help the masses of people wanting to use the internet, they had to find a way to sift through the content on websites to provide the best search results. Writing content to fit what the search engines want is part of what is commonly called, SEO or Search Engine Optimization.
Many articles can and have been written on SEO and there are many pieces to the search engine algorithms, but some of the most important to keep in mind as you write your web content include:
- Page Length - Search engines look for average length web pages to rank highest in their results. Typically between 250 to 500 words is the optimum length.
- Headings - Knowing that headings often give a good summary of content, take care to write your headings with common search words included. Don't sacrifice the quality or readability of the page though!
- Links - The quality of a website in the eyes of the search engines also includes where you link to and who is linking to you. Provide both internal and external links on your webpages to increase your search engine standing.
- Readability - With many people using smart phones and tablets to search the Web, content written in short chunks is much easier to navigate than long paragraphs. Break up your work and use bullet points to help people skim your pages.
Search Engine Optimization takes a lot of attention to detail, but the payoff can be significant. Remember that IRM is here to help!
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