Higher Expectations for Small Businesses

Luxury brands need to maintain their online reputations as their faithful followers have high expectations, but what about the small business owners? Online reviews have shown that consumers are willing to pay more for higher levels of customer service.

Successful Small Businesses: Online Reviews

How does your business rate? It's a good idea to keep an eye on your reviews on the top review websites and to track your progress.

What does success look like?

• High star ratings - preferably 4 stars or higher.
• Numerous reviews - Having many reviews will allow your ratings to remain stable should you encounter a negative review. 
• Recent reviews - Consumers want to see that people have visited your business recently and found it up to snuff.
• Interaction with reviewers - Responding to both positive and negative reviews shows prospective clients that you have excellent customer service and connection with your customers.
• Representation on all top review websites - More consumers are researching businesses on multiple sites before deciding on a service or product. Having reviews on all of the major review websites for your business area ensures prospective clients will find quality information about you no matter where they look.

Don't wait for a negative review to begin addressing your online reputation. Reputations take time to develop and solidify whether online or off.

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