Wednesday, July 9, 2014

Local Online Advertising - Reviews and ROI

If you've read much of my blogging, you know I advocate for local online advertising through online reviews. But does it give you a return on your investment?

Reviews and Return on Investment (ROI)

In this Business to Community article, Martin Misiowiec explains that it's important to remain diversified in your internet marketing and he expounds on the very positive impact reviews have on your ROI - according to a recent study, they have the potential to increase your revenue by 40%!!
Internet Marketing - Reviews Increase Revenue

Yes, you definitely need a quality website, but to get prospective customers to your website, you need to have:

  • strong star-ratings on the search engines and review websites
  • quality reviews providing information about your services, products, and customer relations
  • a presence on social media sites
  • optional email advertising campaigns


In addition to a strong impact on your revenue, monitoring what is being said about your business online, responding to reviews, and generating new reviews keeps the online conversation about your business alive and gives you the feedback you need to make data-driven decisions for your business.

Get started on those review websites today!

www.impressionsrm.com

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