Internet marketing is still relatively new and many businesses are only partially taking advantage of the full power of the internet. There are four main pieces of online marketing that you want to make sure you have in place for your business: your website, search engine optimization (SEO), social media, and online reputation management (ORM).All four components overlap and affect whether people are finding you when they run a search for your products or services.
Your Website:
- Web-friendly content - Your content should be written at about an 8th grade reading level, should be pertinent to what your clients are looking for, and should contain key search words as well as links to related outside websites.
- Photos - Any photos should be your own or should be free from copyright issues.
- Navigation - Your site should be easy to locate information and it should be of a responsive design meaning it will re-size depending on the viewer's device and viewing screen size.
Search Engine Optimization (SEO):
- The coveted spot in search engine results is at or near the top of the list of businesses.
- Your business website should come up when people search for the type of product or service you provide.
- Your business website should come up at the top of the list when a person conducts a search for your brand name.
Social Media Marketing:
- Your business should have a page on the social media sites common for your customers to use.
- You should be posting news and public interest posts regularly.
- You should be monitoring your social media sites for interaction and/or reviews from your clients.
Online Reputation Management (ORM):
- Your business should have reviews on all of the major review websites including Google+, Yahoo, Yelp, Foursquare, Citysearch, Merchant Circle, Super Pages, Insider Pages, and Angie's List as well as any industry specific review sites such as Wellness or Trip Advisor.
- You should claim and update each of your pages on the review websites.
- You should monitor for new review postings and respond to each review.
- Your business should implement strategies to generate new customer reviews - keep that word-of-mouth advertising going strong!
Online marketing obviously has a huge impact on generating new business - use the power of the internet, marketing your products and services so everyone will know your business is awesome!
No comments:
Post a Comment