You used to be able to promote your business with billboards and fliers and ads of all kinds. Now, if you want to promote your business in the digital realm, you need to be listening and responding to your clients.
Step One: Listen up! Your clients are giving you feedback on websites like Yelp, Yahoo Local, and Google+ among many others. Take the time to read the reviews they have left and use their feedback to make business improvements.
Step Two: Join the conversation! Nothing speaks to business-client relationship better than seeing that a business is responding to a client review. If it's a positive review, say "thank you" and let them know how much you appreciate their kind words. If it's a negative review, ask the person to contact you so you can work towards mending bridges. You will solidify your client loyalty and others researching you will see that you really seek to serve your customers.
Step Three: Ask for more! Approach your regular clients and ask them to leave review on the major review websites. You will get more information you can use to make your business even stronger and the reviews will serve to strengthen your ratings and promote your business through online word-of-mouth advertising.
Your clients have come to you looking for a quality experience. Show them that you are listening to their needs, concerns, and to what they value, so that you can provide the best possible services and products for them. Online reviews are powerful. Promote your business with them today!
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| Ann Pearson, CEO Impressions Review Managing, LLC |
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