Web Marketing - Getting Great Reviews

#onlinemarketing #webmarketing #onlinereviews #onlinereputation

Yesterday's blog was about how your web marketing and business improvement can benefit from negative reviews, so it seemed right to touch on getting great reviews too.

Everyone wants positive reviews - what better way to promote your business than to let your happiest customers share their experiences?! The problem is that most of your customers do not understand the huge value online reviews are to your web marketing.

While I'm sure you could take the time to explain to your customers at great length (and no doubt to the point of boring your clients) the impact of your star-ratings and reviews to attract new customers, give you a higher ranking in Google, and solidify your online presence, that might not be the best way to gather new reviews.

Here are some tips to get your customers talking online:

• ASK! As you are finishing up with your customer, ask him or her to write you a review. They may have never thought to do so, but if you let them know you need and value their feedback, they will be much more likely to head over to Yelp, Foursquare, Yahoo, Google or any other site and leave you a note.
• Put something in the customers hands. Whether it's a business card that says on the back, "Leave us your feedback on our Google page" or a message on the printed receipt, you want the client to leave your business with something that reminds him or her when they put their keys and paperwork on their kitchen counter, that they were going to leave you some feedback.
• Consider offering a small incentive. You never want to give people the impression that you are paying them for their feedback, so keep it small and indirect - a drawing instead of something they will for sure be given.

Your most impressed and your least happy customers are going to write you reviews. By using the above tips, you should be able to get a nice share of your average customers to leave feedback too. This will give prospective consumers a well-rounded view of your business and it will provide you with the kind of feedback you need to serve your clients even better - the best in web marketing and business improvement!

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