Online Marketing - Social Media Blow Ups

Small incidents can become online marketing boons or busts with the relatively new power consumers have through social media and review websites. Take the example below.

A friend who is passionate about breast-feeding shared this story on her Facebook page as did many others and no doubt this particular Starbucks is enjoying an increase in business and the online word-of-mouth advertising is priceless!

Photo Credit: Julia Wykes

Starbucks customer complains about breastfeeding, gets owned by teen barista

We've all seen examples of poor customer service situations that get posted on social media or review sites and then it goes viral and severely damages the business. 

Paying attention to what your customers have to say can not only keep your business safe from one of these negative blasts, it can also give you the feedback you need to meet the needs of your clients and promote your business to new consumers!

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